A computer program facilitates a consultation between an authorized user and a human consultant. During the consultation, the human consultant maps a user need to one or more marketing objectives. The consultant interacts with the computer program to identify one or more tactics that are relevant to accomplishing the one or more marketing objectives. The consultant or the user selects from the one or more tactics identified by the computer program to cause the computer program to identify marketing packages available to implement a selected tactic. The consultant facilitates selection of a marketing package by the authorized user to implement a selected tactic.
