ADVERTISING EFFECT CONFIRMATION DEVICE, SALES PROMOTION SYSTEM, AND PROGRAM FOR ADVERTISING EFFECT CONFIRMATION

摘要

PROBLEM TO BE SOLVED: To provide a highly practical system capable of confirming advertising effects.SOLUTION: An advertising effect confirmation device includes: an advertisement data storage part 17 for storing advertisement data constituted by associating customer identification information for identifying the user of a credit card and merchandise identification information for identifying advertisement object merchandise in association; and a purchase situation confirmation part 16 for collating the advertisement data, the customer identification information and settlement data acquired from a card settlement management server 22 and purchase data acquired from a purchase history management server 32 of a store to confirm the purchase situation by a credit card user of the advertisement object merchandise. Thus, it is not necessary to use a credit card number itself for specifying a merchandise purchaser, and it is not necessary for the purchaser of merchandise to input information by himself or herself. Therefore, it is possible to confirm advertising effects only by acquiring necessary data from the card settlement management server 22 and the purchase history management server 32.