SYSTEM AND METHOD FOR PREFERENCE DETERMINATION

摘要

A system and method for preference determination, including obtaining permission for profile access from social media users where the users agree to participate in surveys. Profile data, preferences, and data from completed surveys is retrieved, and base odds are calculated for particular variables in profiles of respondents and of people in the general population, and attributes for which predictive targeted sets are desired are returned. The profile data, preferences, and survey data is analyzed using a combined index calculation method to reduce the profile data, preferences, and data from surveys to a single index value for one or more particular keywords. The variables are placed in rank order based on the single index value to determine a likelihood of a particular user to prefer a particular item, and a predictive targeted set is returned for a likelihood of users in a particular set of users to prefer a particular item.

主权项

1. A method for preference determination, comprising:
obtaining permission for social media profile access from social media users, wherein the social media users agree to participate in one or more surveys; retrieving, and storing in a non-transitory computer readable storage medium, profile data, preferences, and data from completed surveys of one or more survey participants; calculating base odds for one or more particular variables in profiles of qualified respondents and in profiles of a general population, and stipulating attributes for which to return one or more predictive targeted sets; analyzing, using a processor, the profile data, preferences, and data from completed surveys using a combined index calculation (CIC) method to reduce the profile data, preferences, and data from completed surveys to a single index value for one or more particular keywords; placing the one or more particular variables in rank order based on the single index value generated using the CIC method to determine a likelihood of a particular user to prefer a particular item; and returning a predictive targeted set for a likelihood of one or more users in a particular set of users to prefer the particular item.