摘要 |
A method for conducting real-time dynamic consumer surveys is disclosed. The method includes providing a set of user-defined topics of interest related to a specific good or service and providing a processor configured for beginning a consumer survey by providing an open-ended question to the consumer of the specific good or service regarding the consumer's experience with said good or service, receiving the consumer's response to said open-ended question, analyzing the text of said response to the open-ended question to identify the presence of members of the set of user-defined topics within the response, and providing at least one closed-ended question with respect to any member of the set of user-defined topics not identified in the consumer's response. |