| 主权项 |
1. A method, comprising:
collecting signals from one or more first channels, including organic search, in a communication network using a computing system, the signals collected from the one or more first channels include page rank in organic search results associated with one or more keywords of an organic search campaign; determining, using the computing system, a relationship between the organic search campaign associated with the one or more first channels and a paid search campaign associated with a second channel that includes paid search, the relationship between the organic search campaign and the paid search campaign including a paid search conversion rate of the one or more keywords within the paid search campaign being additive to or detracting from an organic search conversion rate of the one or more keywords within the organic search campaign in response to an increase in a bid price associated with the one or more keywords in the paid search campaign, wherein: the paid search conversion rate of the one or more keywords within the paid search campaign is determined to be additive to the organic search conversion rate when all of the following are true:a change in paid spending for the one or more keywords is greater than zero,a change in paid conversion for the one or more keywords is greater than or equal to zero,a change in organic conversion for the one or more keywords is greater than zero, anda change in an average organic rank for the one or more keywords is less than or equal to zero; or
the paid search conversion rate of the one or more keywords within the paid search campaign is determined to be additive to the organic search conversion rate when all of the following are true:a change in paid spending for the one or more keywords is less than zero,a change in paid conversion for the one or more keywords is less than or equal to zero,a change in organic conversion for the one or more keywords is less than zero, anda change in an average organic rank for the one or more keywords is greater than or equal to zero; or
the paid search conversion rate of the one or more keywords within the paid search campaign is determined to detract from the organic search conversion rate when all of the following are true:a change in paid spending for the one or more keywords is greater than or equal to zero;a change in paid conversion for the one or more keywords is greater than zero,a change in organic conversion for the one or more keywords is less than zero, anda change in an average organic rank for the one or more keywords is greater than or equal to zero; or
the paid search conversion rate of the one or more keywords within the paid search campaign is determined to detract from the organic search conversion rate when all of the following are true:a change in paid spending for the one or more keywords is less than or equal to zero,a change in paid conversion for the one or more keywords is less than zero,a change in organic conversion for the one or more keywords is greater than zero, anda change in an average organic rank for the one or more keywords is less than or equal to zero; and
making a recommendation with respect to the paid search campaign within the second channel based on the collected signals and the relationship between the organic search campaign and the paid search campaign, wherein the recommendation includes: recommending maintaining or increasing the bid price associated with the one or more keywords in the paid search campaign if the paid search conversion rate of the one or more keywords within the paid search campaign is additive to the organic search conversion rate of the one or more keywords within the organic search campaign, or recommending decreasing the bid price associated with the one or more keywords in the paid search campaign if the paid search conversion rate of the one or more keywords within the paid search campaign detracts from the organic search conversion rate of the one or more keywords within the organic search campaign. |
