SIMULATING ONLINE USER ACTIVITY TO GENERATE AN ADVERTISING CAMPAIGN TARGET AUDIENCE LIST

摘要

The present disclosure provides a detailed description of techniques used in methods, systems, and computer program products for simulating user web page visits to generate an advertising campaign target audience list. The claimed embodiments address the problem of efficiently and quickly processing voluminous amounts of user data to enable rapid initiation of an advertising campaign. More specifically, the claimed embodiments are directed to approaches for a receiving user web page visit records (e.g., user ID, URL, timestamp, etc.), preparing batches of the visit records, and iterating through the batches of visits to simulate a user's re-visit to the web page. The simulated user visits and associated user attributes (e.g., from on line and off line activities) can then be tested against advertising campaign specifications to generate a target audience list.

主权项

1. A system comprising:
a communication interface comprising one or more networking ports to receive a set of web page visit records, the web page visit records comprising at least a user ID, a URL and a timestamp; and a simulation engine comprising logic to access at least a portion of the set of web page visit records and to perform a simulation of a new visit to the URL by a user identified by the user ID, wherein the performance of the simulation of the new visit causes an update to at least one web page visit record of the user identified by the user ID to generate an updated web page visit record.