Business Lead Generation System and Method Using Structured Social Media Content

摘要

This invention relates to a business lead generating system and method using structured social information. An intent capturing platform captures at least one structured activity including, but not limited to, planning a vacation, a house move, a birthday party etc. to generate at least one user intent with respect to the user. An intent driven computing application is provided for processing the captured user intents in order to thereby provide offers and coupons to the user/consumer. There is provided a plurality of information queues having relevant user intents which are categorized based on the nature of the intent for providing product/service information to the relevant companies and businesses in a social network environment. Such a business lead generation can be effectively adapted by a wide range of companies and business networks to leverage the business leads, targeting their advertisements to users whose interest best align with the products/services of a company/business.

主权项

1. A business lead generating system using structured social information, said system comprising:
an intent capturing platform captures at least one structured activity to generate at least one user intent with respect to a user; an intent driven computing application for processing said at least one captured user intent to provide offers and coupons to the user/consumer; and a plurality of information queues having said at least one relevant user intent which is categorized based on the nature of said intent for providing product/service information to the relevant companies and business in a social network environment.