ADVERTISING PLATFORM FOR AD PLACEMENT

摘要

A digital advertising system for displaying and optimizing revenue of at least one advertisement having bidding and rating information comprising at least one display device with a processor, a memory, and a profile containing attributes of the at least one display device, an advertising platform adapted to receive said bidding and rating information associated with the at least one advertisement and to use the profile and the bidding and rating information to determine the placement of the at least one advertisement on the at least one display device, and an exchange adapted to securely access the advertising platform and the at least one display device to govern the flow of data and control between the advertising platform and the at least one display device.