ADVERTISEMENT SYSTEM AND THE MEHTOD THEROF

摘要

The present invention relates to an advertisement system and an advertisement method. In particular, the present invention relates to an advertisement system and an advertisement method which can provide an effective advertising method even for products with complex functions, and maximize an advertisement effect by providing various games for simple advertisements. The advertisement system according to the present invention comprises: a personal terminal which transmits advertisement preference selection information; a subject-arranged genre database (DB) which stores subject-arranged genre content; an advertisement DB which stores advertisement moving pictures/images which are requested by an advertiser; an advertisement result/habit DB which stores the advertisement preference selection information and preference analysis information which are received from the personal terminal; and a central management server which receives the advertisement preference selection information and the preference analysis information and controls such that the advertisement moving pictures/images are displayed according to the preferences of respective users.