| 摘要 |
A system, apparatus, and method are provided for reducing, stemming, or eliminating over-delivery of sponsored content, such as advertisements. Upon receipt at a tracking server of a notification of an event related to serving or presentation of a content item, or user interaction with an item, it is quickly determined whether the event is of a particular type (e.g., a revenue event). If so, it is quickly forwarded to a different server or processing module for rapid processing in order to determine whether any budget associated with a sponsored content item corresponding to the event has been depleted. All revenue events may be prioritized equally, or some revenue events may be prioritized over others. |
| 主权项 |
1. A computer-implemented method, comprising:
receiving notifications of a plurality of events regarding states of a plurality of sponsored content items; identifying a first event of the plurality of events as one of a first type, a second type, or a third type, wherein the first event is associated with a state of a first sponsored content item of the plurality of sponsored content items; if the first event is of the first type that comprises a user interaction with the first sponsored content item: forwarding the first event to a first computer; and operating the first computer to: determine whether a budget associated with the first sponsored content is depleted; and if a budget associated with the first sponsored content item is depleted, cause the first sponsored content item to no longer be served during a period of time associated with the budget; and if the first event is of the second type that comprises a serving of the first sponsored content item, batching the first event with multiple other events in the plurality of events prior to further processing the first event. |
