| 主权项 |
1. A computer-implemented method comprising:
receiving relationship-based information about one or more Customer Relationship Management (CRM) entities from a CRM system, the CRM system being a specialized computer system designed to organize, automate, and synchronize sales information in a CRM data store via a master data management layer, each CRM entity being a business contact of a user, the relationship-based information including an identification of each of the one or more CRM entities and usage information about communications made between the user and each of the one or more CRM entities via the CRM system; identifying, at a software tool distinct from the CRM system, one or more actionable insights related to the one or more CRM entities, the one or more actionable insights obtained via a federator in an insight module, the one or more actionable insights each describing information about an event pertaining to a corresponding one of the CRM entities, the federator receiving the one or more actionable insights from an insight gatherer that receives streams of actor/verb/object data structures from a plurality of sources, the identifying including the federator searching the actor/verb/object data structures to find one or more actor/verb/object data structures having an actor or object matching the corresponding one of the CRM entities; determining relevance of the one or more actionable insights to the user based on the usage information; and presenting one or more of the one or more actionable insights to the user based on the determined relevance via the software tool. |
