AUTOMATED SEARCH ENGINE OPTIMIZATION

摘要

A search engine may rank a network document, such as a webpage or a website, based on a score of the network document for one or more search queries on the search engine. The ranking and/or score of a network document may be changed by making one or more modifications to the network document, such as metadata, context, content, and link structure, among numerous other modifications. Described herein is a system and method for generating recommendations for an optimized set of modifications to the network document.

主权项

1. A non-transitory computer-readable medium having instructions stored thereon that, when executed, cause a computing device to:
receive a selection of a website comprising one or more network documents; determine a search engine ranking for the one or more network documents relative to a plurality of other network documents, wherein the search engine ranking for the one or more network documents is based on one or more search queries; determine a plurality of sets of modifications to the one or more network documents for the selected web site; determine a traffic potential for each of the plurality of sets of modifications to the one or more network documents; based on the traffic potential for each of the plurality of sets of modifications, generate a recommendation for a first set of modifications to the one or more network documents selected from the plurality of sets of modifications; and generate, for display on a display of a client device, the recommendation for the first set of modifications.