METHOD AND DEVICE FOR DETERMINING USER IDENTITY CATEGORY

摘要

Disclosed is a method for determining a user identity category. The method comprises: acquiring location information records, webpage information records and search information records of multiple user equipments in net surfing; computing according to the location information records a first identity attribute probability set of users that the user equipments belong to; computing according to the webpage information records a second identity attribute probability set of the users that the user equipments belong to; computing according to the search information records a third identity attribute probability set of the users that the user equipments belong to; and determining identity categories of the users that the user equipments belong to by means of comprehensive analysis of the first identity attribute probability set, the second identity attribute probability set and the third identity attribute probability set that are corresponding to the users that the user equipments belong to. Correspondingly, also disclosed is a device for determining a user identity category. By means of the present invention, a user identity category can be determined according to records of net surfing of a user.