Distributed content exchange and presentation system

摘要

An Internet-oriented advertising exchange controller presents website content in a plurality of frames as well as support search criteria and other flexible forms of inventory formatting and delivery. Applications include Internet protocol request coordination or relay, cooperative frame based or interstitial advertising, and support for a local search or dataless metasearch system. The controller operates in a cookieless environment, has logic to protect advertiser's investment from AutoSurf equivalent systems, and protects against other inappropriate stimuli including denial of service or IP blast attacks.;As such, an advertiser's credits are affected only by human stimuli. Communication with and among exchange controllers for sharing or delivering information about inventory occurs by a number of protocols with optional encryption. The controller provides a foundation for a robust, advertiser protective, web based advertising and network search system with economic support by use of unstoppable framesets, and ultimately frame-based advertising and presentation methods.

主权项

1. A method for sending secondary content via the Internet or an equivalent private network on a receptive rendering device in conjunction with requested content, comprising:
in response to a request to display said requested content, delivering a data stream to the receptive rendering device therein dividing a display area on said receptive rendering device into a plurality of data containers; the data stream including information, which when consumed by the receptive rendering device, causes the receptive rendering device to retrieve the requested content from a content server for requested content and displaying said requested content in a first one of said data containers; and the data stream including information, which when consumed by the receptive rendering device, causes the receptive rendering device to retrieve the secondary content from secondary content server that is different than the content server for the requested content, and display said secondary content in a second one of said data containers, and causes only the secondary content to be displayed in the second one of the data containers.