Distribution of content items to user devices in a mobile environment

摘要

The invention relates to a technique for controlling the distribution of content items such as advertisements, news, etc., to user devices in a mobile communications network. A method embodiment of the technique is performed in a distribution control gateway of the mobile communications network and comprises the steps of receiving, from a content provider server, a target user indication indicative of one or more target user devices for presentation of a content item; accessing a provider registry for determining a provider authorization of the content provider server; accessing a user registry for determining a user authorization for receiving the content item from the content provider server; and initiating a transmission of the content item to one or more of the target user devices.

主权项

1. A method for supporting control of transmission of a content item to a user device in a mobile communications network, the method being performed in the user device and comprising:
receiving the content item and an application identifier associated with at least one of multiple content presentation applications implemented on the user device from a distribution control gateway of the mobile communications network; determining to which of the multiple content presentation applications implemented on the user device the content item is to be distributed based on the application identifier received in association with the received content item; and distributing the received content item to the determined content presentation application.