| 摘要 |
Methods, system, and apparatus, including computer programs are encoded on a computer storage medium, for providing content based on geographic location data. In one aspect, a method includes receiving a request from a website for a map segment corresponding to a particular location. Keywords are extracted from the website as targeting criteria for the particular location. The targeting criteria is associated with the particular location. A subsequent request for advertising content associated with the particular location is received. One or more advertising content items are selected based on the targeting criteria. The selected advertising content items are provided responsive to the subsequent request. |
| 主权项 |
1. A computer-implemented method comprising:
receiving, at a content management system operative to provide online maps embedded in websites published by others and provide location-targeted advertisements, a request for a map segment corresponding to a particular geographic location, wherein the map segment is to be embedded in a publisher's website identified by the request; after receiving the request, sending a request, from the content management system, to the publisher for at least part of a webpage of the publisher's website and, upon receiving the requested at least part of the webpage, extracting, by the content management system, keywords from the least part of the webpage; associating, by the content management system, in memory, the keywords with the particular geographic location in response to the publisher's website both including the keywords in the webpage and embedding map segments corresponding to the particular geographic location; receiving, at the content management system, a subsequent request for advertising content associated with given geographic location; in response to the subsequent request, retrieving the keywords associated with the particular geographic location from the memory based on correlation between the given geographic location and the particular geographic location; selecting, by the content management system, one or more advertising content items based on the keywords; and providing, from the content management system, the selected advertising content items responsive to the subsequent request. |
