Apparatus and Method for Merchandising a Product

摘要

A novel merchandising display apparatus and method presents small packaged products in a linear arrangement such as a column, a row or curved path, each package separated by a space containing a portion of a narrative about the product and its uses. The sequence of narrative portions tells a complete, concise story about the product in small phrases, one between each product package, to motivate the prospective customer to purchase it. The display apparatus may be supported in a variety of ways, for example on a stand or hung from a hook or a peg or other receptacle.

主权项

1. A merchandising apparatus, comprising:
a support member configured to support a plurality of products in a linear array, the products disposed individually or in groups separated by defined and substantially equal spaces; a sequence of message panels, each message panel having information about the products and disposed in sequential order in successive spaces; wherein successive ones of the message panels present a narrative sequence about the displayed product.