PERSONAL HOLIDAY IMPUTATION FROM PAYMENT CARD TRANSACTIONAL DATA

摘要

A computer-implemented method of imputing a personal holiday associated with a consumer into a forecast model includes steps, using a processing device, for accessing transaction records associated with purchasing activity of a consumer in a payment network over a predetermined period of time, the transaction records including information about a purchase and date when the purchase was made. The method further includes predicting a personal holiday of the consumer within the predetermined period of time based on the transaction records, wherein the personal holiday repeats at regular intervals within the predetermined period of time; and imputing the date into a forecast model to predict future purchase activity of the consumer. A system includes a processing device and memory to store instructions that, when executed by the processing device, cause the processing device to perform the operations comprising the method steps of the computer-implemented method.

主权项

1. A method of imputing a personal holiday associated with a consumer into a forecast model, the method comprising:
accessing, using a processing device, transaction records associated with purchasing activity of a consumer over a predetermined period of time, the transaction records being associated with a payment network and including information about a purchase and a calendar date when the purchase was made; predicting, using the processing device, a date associated with a personal holiday of the consumer within the predetermined period of time based on the transaction records, wherein the personal holiday repeats at regular intervals within the predetermined period of time; and imputing, using the processing device, the date into a forecast model to predict future purchase activity of the consumer associated with the personal holiday.