METHOD AND SYSTEM FOR IDENTIFYING AN AUDIENCE, AND A MOBILE DEVICE

摘要

A method for identifying an audience includes receiving, by an identification server, a device identifier corresponding exclusively to an AV device, in combination with personal identity information of the audience transmitted by a mobile device that is possessed by the audience, and comparing, by the identification server, the device identifier thus received with the device identifier stored in the identification server so as to ascertain the AV device corresponding to the device identifier thus received, and so as to determine the identity of the audience who is nearby the AV device based on the personal identity information.

主权项

1. A method for identifying an audience being configured to determine an identity of an audience nearby an audio/video (AV) device, the audience possessing a mobile device which stores personal identity information of the audience and which obtains in advance a device identifier corresponding exclusively to the AV device when nearby the AV device, the mobile device being communicable with an identification server which stores the device identifier, the method comprising the steps of;
receiving, by the identification server, the device identifier in combination with the personal identity information transmitted by the mobile device; and comparing, by the identification server, the device identifier thus received with the device identifier stored in the identification server so as to ascertain the AV device corresponding to the device identifier thus received, and so as to determine the identity of the audience who is nearby the AV device based on the personal identify information.