摘要 |
System and methods for facilitating link exchange partnerships between Webmasters in which an approximately equal and optimal amount of user traffic is sent between the web sites. Specifically, the method of creating a link exchange partnership and fulfilling of its obligations includes providing a Webmaster the opportunity to propose link exchange partnerships with other Webmasters, giving the Webmaster on the receiving end of the link exchange partnership proposal the opportunity to accept or decline the request, determining the maximum amount of user traffic that two Webmasters can agree to send to each other while still accounting for each of the Webmasters other link exchange partnerships, and displaying Partner Widgets on both Webmasters' web sites that display links to the other web site's content to a determined percentage of each web site's users with the intention that the displaying of the links will result in an approximately equal and optimal amount of user traffic directed from one web site to the other web site. |