Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile

摘要

In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel. A relationship is identified between an online user profile and the television program or channel, and the television advertisement is selected based at least in part on information from the online user profile. The selected television advertisement is presented, in association with the television program or channel that is identified as being related to the online user profile, via a set-top box having a corresponding set-top box identifier that is associated with the online user profile. WO 2009/149129 PCT/US2009/046033 ONLINE PROFILE KNOWN TO BE OF INDIVIDUAL WATCHED VIA USER/VIEWER ASSOCIATED STB Example: Example: 28-year-old male football game SHOW TARGETED TV AD WITH TV PROGRAM VIA ASSOCIATED STB Example: show beer ad during the football game, because 21 -to-35-year-old males watch football games and buy beer