METHODS, SYSTEMS, AND COMPUTER-READABLE MEDIA FOR DETERMINING OUTCOMES FOR PROMOTIONAL DIGITAL ON-SCREEN GRAPHICS

摘要

Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.

主权项

1. A system for determining at least one outcome of at least one digital on-screen graphic promoting at least one promoted content offering, the system comprising:
a processor; and a non-transitory, computer-readable storage medium in operable communication with the processor, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, cause the processor to:
receive graphic information associated with the at least one digital on-screen graphic, the graphic information including promoted content information indicating the at least one promoted content offering being promoted via the at least one digital on-screen graphic,receive graphic presentation information indicating a presentation of the at least one digital on-screen graphic on at least one content presentation device,receive post-presentation information indicating content offerings presented via the at least one content presentation device following the presentation of the at least one digital on-screen graphic,generate outcome information based on the post-presentation information, the outcome information indicating whether the at least one promoted content offering is included in the content offerings,determine the at least one outcome based on the outcome information.