| 摘要 |
Disclosed are an apparatus and a method for determining a product price for an electronic information label system. The apparatus for determining a product price identifies a customer interest level with respect to a certain product based on action or characteristics exhibited by a customer who visits a store, and determines the product price base on the customer interest level. The apparatus for determining a product price may firstly determine an initial price according to an existing method and change the initial price by applying the customer interest level and a sales amount, when needed, to determine the price. The determined price of the product can be transmitted to the electronic information label system and displayed on an electronic information label tag. |
