发明名称 Apparatus and method for objectively determining human response to media
摘要 An exemplary embodiment providing one or more improvements includes a media analysis apparatus and method in which human mental response to media is objectively determined.
申请公布号 US9215996(B2) 申请公布日期 2015.12.22
申请号 US200711681265 申请日期 2007.03.02
申请人 THE NIELSEN COMPANY (US), LLC 发明人 Lee Hans C.;Wilson Josh;Fettiplace Michael;Lee Michael J.
分类号 A61B5/00;A61B5/16;A61B5/0476;A61B5/1455 主分类号 A61B5/00
代理机构 Hanley, Flight & Zimmerman LLC 代理人 Hanley, Flight & Zimmerman LLC
主权项 1. A method comprising: applying, using a processor, a first adjustment factor to first data gathered from a subject exposed to a stimulus to form first adjusted data; applying, using the processor, a second adjustment factor to the first data to form second adjusted data; applying, using the processor, a third adjustment factor to second data gathered from the subject to form third adjusted data; applying, using the processor, a fourth adjustment factor to the second data to form fourth adjusted data; calculating, using the processor, a sum based on the first adjusted data, the second adjusted data, the third adjusted data, and the fourth adjusted data; determining, using the processor, a mental state of the subject based on the sum; and adjusting, using the processor, at least one of the first adjustment factor, the second adjustment factor, the third adjustment factor, or the fourth adjustment factor based on a characteristic of at least one of the first data or the second data.
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