DYNAMIC CONTENT DELIVERY BASED ON HIGH-AFFINITY VIEWER POINTS

摘要

Identify the presence of people in a particular area and determine the object of visual attention of each person. Based on this information, select and deliver content through nearby adaptive content delivery devices based on characteristics of these objects when considered collectively, such as based on the object attracting the greatest amount of attention from passers-by. Content selection criteria may additionally be based on supplemental information, whether explicit or inferred, about the people in the area.

主权项

1. A method for presenting adaptive content, the method comprising:
determining one or more objects of visual attention for each person in a plurality of people; selecting a first adaptive content to be presented through a first adaptive content presentation device based, at least in part, on collective consideration of the objects of visual attention of the plurality of people; and presenting the first adaptive content through the first device; wherein: membership in the plurality of people is based, at least in part, on proximity to the first device; and the determination of the object of visual attention is performed by computer software running on computer hardware.