| 摘要 |
A digital billboard control system and a method of controlling a digital billboard with real-time displays are each provided with a traffic monitoring module for monitoring traffic within a predetermined area adjacent each digital billboard in real-time, a network interface for communicating with a remote terminal, and a data processing controller operably interfaced with the real-time display, the traffic monitoring module and the networking interface. The controller receives real-time traffic data from the traffic monitoring module, and determines at least one traffic pattern adjacent the or each digital billboard from the received data. The controller outputs media content data to the real-time display according to a comparison between the determined traffic pattern and at least one predetermined context criteria, and communicates the determined traffic pattern and data representative of the media content data to the remote terminal in real-time for feedback about media data consumption by adjacent traffic. |
