SYSTEMS AND METHODS FOR COLLECTING AND USING RETAIL ITEM INSPECTION DATA

摘要

Systems and methods for collecting and using retail item inspection data are provided. Consumer inspection data for a retail item (e.g., a product or service) are collected at an offline location and received at a computing system. The consumer inspection data indicate a number of consumer inspections of the retail item at the offline location. The computing system uses the consumer inspection data to generate an inspection-related metric for the retail item. The inspection-related metric is a function of the number of consumer inspections of the retail item at the offline location. The inspection-related metric can be exposed to content a content provider of online content (e.g., to help determine an offline impact of online content) and/or a retailer or merchant at the offline location (e.g., to help in pricing the retail item or to diagnose issues in poor sales performance).

主权项

1. A computer-implemented method for measuring an offline impact of online content, the method comprising:
delivering, from a computing system to one or more user devices, online content associated with a retail item; receiving, at the computing system, consumer inspection data for the retail item, the consumer inspection data comprising an indication of a number of consumer inspections of the retail item at an offline location; using the consumer inspection data to generate, by the computing system, an inspection-related metric for the online content, wherein the inspection-related metric is a function of the number of consumer inspections of the retail item at the offline location; and exposing the inspection-related metric to a content provider associated with the online content.