METHODS, SYSTEMS, AND MEDIA FOR PRESENTING ADVERTISEMENTS DURING BACKGROUND PRESENTATION OF MEDIA CONTENT

摘要

In accordance with some embodiments, methods for presenting advertisements during video presentation are provided, the methods comprising: receiving a media content item to be presented, wherein the media content item comprises video content that includes audio data to be presented during presentation of the video data; determining that a video presentation application is in a presentation mode that inhibits video data; receiving an advertisement to be presented during presentation of the media content item; causing the media content item to be presented in the presentation mode; causing the advertisement to be presented during presentation of the media content; detecting a user action indicative of user attention to at least a portion of the presented advertisement; and performing a further action in response to detecting the user action, which causes information other than the advertisement to be presented by the user interface.