主权项 |
1. A method comprising:
receiving, at a computerized analysis system, user path data representing a plurality of user paths, each of the plurality of user paths comprising one or more content interactions in which a user was presented with a content item featuring information relating to an item available for purchase and one or more sales interactions in which a user was presented with an offer to purchase an item at an offer price, the item being at least one of a product or service offered by a content provider, and one or more of the plurality of user paths comprising conversion events in which the user purchases the item; receiving, at the analysis system, competitive price data indicating one or more prices at which the item was offered for sale by one or more third party entities; determining, by the analysis system, a price-competitiveness metric for at least one of the one or more sales interactions based on a comparison of the offer price with the competitive price data; and providing data based on the price-competitiveness metric to the content provider. |