| 摘要 |
Systems and methods for determining a bid landscape for a content placement campaign are provided. A system identifies, for a content placement provider, serving parameters that define an inventory of content serving opportunities. The system creates bid buckets that have bid ranges. The system identifies a portion of the inventory to participate in bid discovery. The system selects, for each opportunity identified to participate, a bid value from within a bid bucket of the bid buckets. The bid value is provided as a bid for an auction to serve content in the opportunity. The system stores, for each of the identified content serving opportunities, the selected bid value and a result of the auction in which the selected bid value was provided as a bid. The system then determines an impression rate for each identified bid bucket and generates, from the determined impression rates, a bid landscape for the inventory. |
| 主权项 |
1. A method for determining a bid landscape for a content placement campaign, comprising:
identifying, by a processor, for a content placement provider, one or more serving parameters that define an inventory of content serving opportunities; creating, by the processor, a plurality of bid buckets, each of the bid buckets has a bid range extending between a beginning bid boundary and an end bid boundary; identifying, by the processor, a portion of the inventory of content serving opportunities to participate in bid discovery; selecting, by the processor, for each content serving opportunity identified to participate in bid discovery, a bid value from within a bid bucket of the plurality of bid buckets, the selected bid value provided as a bid for an auction to serve content in the content serving opportunity; storing, for each of the content serving opportunities identified to participate in bid discovery, in a data store, the selected bid value and a result of the auction in which the selected bid value was provided as a bid; identifying, from the data store, for each of the identified bid buckets, a first number of auctions in which a bid value from within a bid bucket was selected as a winning bid and a second number of auctions in which a bid value from within the bid bucket was selected to provide a bid; determining, from the data store, for each of the identified bid buckets, an impression rate corresponding to a ratio of the first number of auctions to the second number of auctions; and generating, from the determined impression rates, a bid landscape for the inventory based on the determined impression rates. |
