PACKAGED FOOD PRODUCT

摘要

A packaged food product may incorporate an angled back card to improve stability by providing an enlarged footprint when the package is standing upright, i.e., vertically oriented. The angled back card can provide a wider base of support between the front of the product and the back card to improve the ability of the package to be self-supporting in an upright position, i.e., to stand up reliably on a shelf without leaning on other structures for external support. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items.

主权项

1. A packaged food product capable of being displayed on edge comprising:
a tray comprising a flange and at least one cavity; a lid sealed to the tray; the flange having a first end and a second end; and a food product disposed within the at least one cavity; the at least one cavity having one or more side walls and a rear wall that is angled relative to the flange; and a back card that extends along and beyond the rear wall; the back card having a first end and a second end; the back card being oriented so that so that the packaged food product is capable of being displayed on edge with the first end of the flange in an elevated position above the second end of the flange, and with the first end of the back card in an elevated position above the second end of the back card, and with the second end of the flange and the second end of the back card stably supporting the packaged food product on a horizontal surface, and with the second end of the back card being spaced from the flange by a greater distance than the first end of the back card to provide an enlarged footprint for the packaged food product.