Method and System for Targeted Commerce in Network Broadcasting

摘要

A system and a method for using the system for targeted commerce in network broadcasting are provided. The system includes an interface device configured to receive a multimedia stream from a network, wherein the multimedia stream includes a close captioning string and wherein the interface device is further configured to process the multimedia stream by providing advertisements in the multimedia stream according to a correlation between the close captioning string and a plurality of vendor keywords; and a viewing device configured to receive the processed multimedia stream and display to a viewer.

主权项

1. A system for targeted commerce in network broadcasting comprising:
an interface device configured to:
receive a multimedia stream from a network, wherein the multimedia stream comprises one or more images of an item;detect selection of the item by a viewer of the multimedia stream;determine first correlations between metadata associated with the item and one or more vendor keywords;determine one or more advertisements based on the correlations;process the multimedia stream by providing a first one of the advertisements in the multimedia stream according to the determination; andprovide the processed multimedia stream for viewing.