A/B TESTING FOR MOBILE APPLICATIONS

摘要

A machine may be configured to perform A/B testing on mobile applications. For example, the machine receives an identifier of a mobile device that stores a mobile application. The machine identifies a parameter of an element of a user interface displayed by the mobile application on the mobile device. The identifying of the parameter may be based on the identifier of the mobile device. The machine selects a parameter value that corresponds to the parameter. The selecting of the parameter value may be based on the identifier of the mobile device. The machine generates an instruction referencing the parameter value. The instruction may be executable by the mobile application to display the element of the user interface on the mobile device according to the parameter value. The machine transmits the instruction to the mobile device in response to receiving the identifier of the mobile device.

主权项

1. A system comprising:
at least one processor; a receiver module configured to receive an identifier of a mobile device that stores a mobile application; a parameter module configured to
identify, based on the identifier of the mobile device, a parameter of an element of a user interface displayed by the mobile application on the mobile device andselect, based on the identifier of the mobile device, a parameter value that corresponds to the parameter; an instruction module executable by the at least one processor and configured to generate an instruction referencing the parameter value, the instruction being executable by the mobile application to display the element of the user interface on the mobile device according to the parameter value; and a communication module configured to, in response to receiving the identifier of the mobile device, transmit the instruction to the mobile device.