摘要 |
PROBLEM TO BE SOLVED: To identify an attribute of a user without special operation, and accumulate attribute information thereof.SOLUTION: An attribute identifying system 10 for identifying a user attribute includes: location database 244 which stores location information indicating an attribute of a location where a user is allowed to visit, by location; a location identifying section 214 which identifies a location to be visited by the user; an attribute identifying section 216 which reads location information corresponding to the identified location to be visited by the user, and identifies a user attribute of the user, on the basis of the read location information; and a user attribute database 246 which stores the identified user attribute. |