| 摘要 |
<p><P>PROBLEM TO BE SOLVED: To perform effective advertisement distribution to an individual user while protecting privacy without imposing a burden on a user. Ž<P>SOLUTION: A position code of each place (store) and characteristic information are prepared inside a place database 100. A place transition table creation part 130 creates a place transition table showing a place from which movement is performed and a place to which the movement is performed in each terminal based on time series position information of each terminal device collected by a position information collection accumulation part 120. A tendency analysis part 140 obtains preceding visit place characteristic information showing a place (preceding visit place) visited just before each the place in reference to the place transition table and a place database 100, and stores it into an analysis result storage part 150. A distribution destination determination part 160 determines the place having place characteristic information according with the preceding visit place characteristic information related to a specific place as a distribution place of advertisement information related to the specific place, and an advertisement distribution part 110 distributes the advertisement information to the terminal device positioned near the distribution place. Ž<P>COPYRIGHT: (C)2009,JPO&INPIT Ž</p> |
