| 摘要 |
PURPOSE: A method and an apparatus for providing internet advertisement by using morphological analysis are provided to supply all Internet advertisements in various methods and forms by adjusting the advertisements to various request and conditions. CONSTITUTION: A morpheme analyzing unit(200) performs analysis of morphology in a sentence and word received from a web server. A filtering unit(210) performs a filtering operation by using weight value information for the analyzed words. In addition, the filtering unit performs a filtering operation by using priority information for advertisement provision information. A weight value calculating unit(220) calculates the priority information for the advertisement provision information used in filtering unit. |
