| 摘要 |
A method for providing a search word advertisement based on user conversion and a system for executing the method are provided to determine advertisement providing ranking based on a conversion rate of an advertisement, thereby reflecting a more intuitive advertisement model. A system for providing a search word advertisement calculates and maintains a ranking index based on a bidding cost per conversion(S101). The system exposes an advertisement based on the ranking index(S102). The system charges the exposed advertisement based on the bidding cost per conversion(S103). The system calculates an advertisement cost of an advertisement in which conversion occurs based on the bidding cost per conversion. The system charges the calculated advertisement cost to an advertiser. |
