摘要 |
Embodiments of the present invention provide method, system and apparatus for playing advertisements during buffering time in network living broadcasting. The method includes: obtaining, by a network living broadcasting client, streaming media data of a channel currently watched by a user, obtaining an advertisement content file corresponding to the channel, triggering to play the advertisement content file; stopping play the advertisement content file when the amount of the streaming media data retrieved by the network living broadcasting client reaches a pre-determined quantity, and starting to play the streaming media data retrieved. The system includes an advertisement server and a network living broadcasting client.
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