| 摘要 |
A business to media (B2M) transaction standard provides for the visualization of, and transactions of wares, simultaneously, in real time, and over multiple analog and digital media in multiple analog and digital marketplaces. The B2M transaction standard describes a business environment which may involve four roles (buyers/clients, marketplace suppliers, the universal agent supplier and offer providers) and three component types (media, marketplaces and a universal agent). In accordance with the B2M transaction standard, one embodiment of a method for facilitating transactions of wares between customers and offer providers includes: (a) conducting an offer construction process involving one or more offer providers offering wares available for transaction with customers and the universal agent supplier providing the universal agent to which offers of wares are communicated; (b) conducting a marketplace construction process involving one or more marketplace suppliers providing one or more marketplaces and one or more media for customer communication with the marketplaces, wherein wares available on said marketplaces are provided by the universal agent; and (c) conducting a transaction process wherein the single universal agent operating separately from the one or more marketplaces processes transaction requests from customers relating to wares offered by the one or more offer providers on the one or more marketplaces and presented to the customers through the one or more media.
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