| 摘要 |
A method of generating a user profile initially comprises receiving (201, 203) characterising data, and optionally user preferences, for content items. The characterising data describes characteristics, such as content or context characteristics, of each content item. The content items are then clustered (205) into content item clusters in response to characterising data associated with each content item. For each content item cluster, cluster characterising data is determined (207) in response to characterising data and possibly user preferences associated with each content item in the content item cluster. First characterising data is then received (209) for a first content item and a first content item cluster is selected (211) in response to a comparison of the first characterising data and the cluster characterising data of each content item cluster. A user profile is then generated (211) for the first content item in response to first cluster characterising data of the first content item cluster.
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