| 摘要 |
An advertisement method and a system for exposing optimal exposure advertising information by using click statistical analysis are provided to draw out maximum adverting effect and an advertiser's satisfaction, and to enhance quality of search advertisements more, thereby exposing optimal exposure advertising information by determining the optimal information. An advertisement database is maintained(S201). If a targeting site is exposed to searched results, a lot of exposure advertising information associated with the targeting site is randomly rolled and exposed by referring to the advertisement database(S202). Click statistical information is analyzed for each piece of the exposure advertising information which is randomly exposed(S203). Based on the analyzed click statistical information, optimal exposure advertising information regarding the targeting site is determined(S204).
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