The present invention relates to the field of electronic signboards comprising a display means for displaying names, messages or other information in such a manner that this information can be clearly perceived and understood even at relatively large distances from the signboard such as at distances up to at least 20 to 30 meters from the signboard. An embodiment of the invention comprises basically a main body (2) provided with a display screen (3) and means (4) for entering information items or for altering information items stored in memory means in the electronic signboard. And holder means (6) extending from the main body (2) of the electronic signboard, whereby the display screen (3) to be located sufficiently high above the head of the user to be clearly visible to persons in a crowded area.