APPARATUS AND METHOD FOR PROVIDING ELECTRONIC ADVERTISEMENT GUIDE ON IPTV

摘要

An apparatus and a method for providing electronic advertisement guide are provided to extract meta data from database of advertisement data in order to generate an electronic advertisement guide on IPTV. An apparatus and a method for providing electronic advertisement guide comprise the following units. An advertisement contents receiver(212) receives contents transmitted from an advertisement contents server. An advertisement data receiver(214) receives an electronic advertisement guide transmitted from a broadcast station server. A decoder(213) decodes advertisement contents and broadcast contents. A user screen processing unit(216) shows processing results of the decoder and advertisement data on a screen. An advertisement contents requester transmits a user's request on the advertisement contents to the broadcast station server.