| 摘要 |
A system for conducting a sales promotion is disclosed. The system includes a first interface for receiving data indicative of one or more characteristics of a purchase transaction between a consumer and a retailer. The system also includes a first processor responsive to one or more characteristics of the purchase transaction for selectively defining an entry in a chance-based gaming activity for the consumer in relation to the purchase transaction, wherein the purchase transaction is for goods and/or services unrelated to the chance-based gaming activity; and a second processor responsive to one or more non-financial characteristics of the purchase transaction for defining entry parameters for the entry. The entry parameters affect a characteristic of a prize winnable by the consumer. The system further includes a second interface for receiving data indicative of a redemption request placed in respect of the entry at either or both of a time of completion of the purchase transaction and a time selected by the consumer; a third processor responsive to the redemption request for substantially immediately determining whether or not to award a prize to the consumer based on the outcome of the chance-based gaming activity; and a third interface for providing a signal to substantially immediately inform the consumer whether or not a prize is to be awarded.
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