摘要 |
Content provision apparatus for suggesting media content from a media database to augment new textual content being published as a blog or the like, comprises: a text retrieval unit for retrieving new textual content over a network; a text analysis unit for analyzing the retrieved textual content; a search unit for using the analyzing of the retrieved textual content to search the media database to find media content suitable for the new textual content; and a dispatch unit for dispatching to an author of the text retrieval unit a suggestion for augmenting the new textual content. The suggestion is typically in the form of an email but alternatively may be sent using an RSS feed or via a comment for the blog. Preferably the media content can be pasted straight into the blog. A feature allows the content to carry advertising as a pop up label or link, and the advertising fee pays for the media usage rights.
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