METHOD, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM FOR ENABLING ADVERTISER TO BID FOR SEARCH ADVERTISEMENT WITH AUTOMATICALLY CALCULATED BIDDING PRICE

摘要

PURPOSE: A method, a system and a computer readable recording medium for enabling an advertiser to bid for search advertisement with automatically calculated bidding price are provided to perform bid using automatically calculated bidding price when advertiser inputs an initial bidding price about a searched advertisement. CONSTITUTION: A bidding price calculator(211) receives a bidding information. The bidding price calculator calculates a plurality of bidding price in unit time based on the initial bidding price. An auction manager manages a bid according to a plurality of final bidding prices based on the calculated bidding prices and the unit time.