SEPARATION OF ADVERTISING CONTENT AND CONTROL

摘要

Customized advertising using independent ad content and ad rules involves acquiring particular advertising content to a particular user terminal. Terminal-resident advertising control rules that are associated with the particular user terminal are defined. The advertising control rules are independent of the particular advertising content. A triggering event associated with a runtime operation of the particular terminal is determined, and the advertising control rules are invoked in response to the triggering event. The particular advertising content is rendered to the user via a terminal user application in accordance with the advertising control rules.