发明名称 MANAGING AUCTION SIZE FOR ACTIVITY-BASED ADVERTISING
摘要 One embodiment of the present invention provides a system that manages auction size in an activity-based advertising system. During operation, the system identifies a topic and determines a set of auction criteria. The system then hosts an auction for advertisements pertaining to the topic. The system determines the quality of auction size and manages the auction size by modifying the auction criteria. The system then presents the advertisements based on the winning bids.
申请公布号 US2009222345(A1) 申请公布日期 2009.09.03
申请号 US20080062823 申请日期 2008.04.04
申请人 PALO ALTO RESEARCH CENTER INCORPORATED 发明人 GREENE DANIEL H.
分类号 G06Q30/00 主分类号 G06Q30/00
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