METHOD AND APPARATUS FOR PROVIDING RICH MEDIA SERVICE

摘要

A method and apparatus for providing rich media service that is capable of serving rich media contents in adaptation to terminal capability and condition using the information on the complexity of the content and the operation level and memory space required to render the content is provided. The rich media service provision method includes defining scene component elements composing a rich media content and attributes of the scene component elements; calculating operation amount required to render the rich media content; generating the rich media content composed of the scene component elements and attributes, the operation amount being contained one of the scene component elements and attributes; and encoding and transmitting the rich media content.