| 摘要 |
<P>PROBLEM TO BE SOLVED: To perform advertisement distribution by behavioral targeting, without requiring management of user's personal information by an advertisement distribution company and huge system resources on a server side. <P>SOLUTION: An advertisement display terminal (1) owned by a user executes the steps of: an advertisement reception step for receiving advertisements and display conditions of the advertisements by short-range radio communication in accordance with a background application (10), and storing them in an advertisement database (21); a behavior reception step for receiving behavior information of the user through various functions such as GPS; an order determination step for determining a display order of a plurality of advertisements stored in the advertisement database (21) on the basis of the display conditions and the behavior information; and an advertisement transmission step for providing the advertisements according to the determined display order, in response to a request from an active application. <P>COPYRIGHT: (C)2013,JPO&INPIT |
